Reindeer Run Foot Race at National Museum of Play

National Museum of Play News Release
One Manhattan Square Rochester, NY 14607 585-263-2700

November 13, 2012

For Immediate Release

Contact: Susan Trien, 585-410-6359,
Shane Rhinewald, 585-410-6365,

Reindeer Run Family-Friendly Foot Race at
National Museum of Play December 15

Proceeds to Benefit The Strong

Have you “herd”? The inaugural Reindeer Run, a unique family-friendly foot race with proceeds benefitting The Strong, is scheduled for Saturday morning, December 15 at 8:30 a.m. (Check in at 7:30 a.m.) Produced by YellowJacket Racing and sponsored by Fleet Feet Sports, the all-ages winter 5K race is downtown Rochester’s only winter 5K event and includes a quarter-mile kids’ race. Reindeer antlers are available to the first 500 registrants, including kids’ run participants.              

Participants have the rare opportunity to run on the Inner Loop, which will close in honor of this race! The 5K course starts at the intersection of Pitkin and Broad streets and ends at The Strong. A concluding awards ceremony takes place in the National Museum of Play theater. Awards will recognize the top three overall male and female finishers, as well as top three in the following age groups: 14 and under, 15–19, 20–24, 25–-29, 30–34, 35–-39, 40–44, 45–49, 50–54, 55–59, 60–64, 65–69, and 70 and older.

Participants are encouraged to come dressed as their favorite toy. Race organizers will award prizes to the three most creatively costumed contestants.

Says Ellen Brenner-Boutillier, vice president and chief financial officer of Fleet Street Sports and YellowJacket Racing, “Running and walking is our form of play and we are delighted to establish this festive winter downtown event in Rochester and partner with The Strong, a community gem that encourages playful and healthy lifestyles through its hands-on experiences and Let’sMove! programming  initiative.”

Registration is available at both Fleet Feet Sports Locations (2210 Monroe Avenue or 2522 Ridgeway Avenue). For additional details or to register online, visit


Museum Hours: Monday–Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to 8 p.m.; 
Sunday, noon to 5 p.m.

General Admission Fees (does not include admission to Dancing Wings Butterfly Garden®): age 2 and older $13, under age 2 free, members free.

Admission to Dancing Wings Butterfly Garden: General Admission fee plus $3 for members, $4 for nonmembers, under age 2 free. Entry is by timed ticket only.

Parking:  Free parking is available at the museum for all guests on a first-come, first-served basis. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations.