Fast Facts About The Strong

Fast Facts About The Strong

The Strong is the only collections-based museum anywhere devoted solely to studying play, its critical role in learning and human development, and the ways in which it illuminates cultural history. The Strong's tagline is "The National Museum of Play."

The Strong is home to the International Center for the History of Electronic Games (largest such center in the world), the National Toy Hall of Fame (annually generates more than 2 billion impressions in web and print news stories), the World Video Game Hall of Fame (launched in February 2015), the Brian Sutton-Smith Library and Archives of Play (199,000 volumes and papers of national figures), Woodbury School (80 preschool and early kindergarten students), and the American Journal of Play (interdisciplinary, scholarly, and first of its kind).

Service facts:

  • Has the world’s largest and most comprehensive collection of toys, dolls, games, electronic games, and other historical materials related to play—more than 480,000 items
  • Is the largest cultural attraction in all of Western New York
  • Occupies a 285,000-square-foot facility on 13.5 acres
  • Has more than 100,000 square-feet of dynamic, hands-on exhibits and displays of artifacts of play
  • Has upstate New York’s only year-round, indoor butterfly garden
  • Provides 15,000 school children with play-based educational programs each year

Attendance facts:

  • Annual attendance: averaged more than 550,000 per year for seven consecutive years—representing all 50 states and many foreign countries
  • Membership: more than 16,000 households across Western New York

Recent “Top Ten” accolades for The Strong:

  • FamilyFun magazine readers named The Strong the number one family travel destination in the nation.
  • USA Today called The Strong one of the 10 best museums in the nation. Others included the Art Institute of Chicago, the California Science Center, the American Museum of Natural History, and the Smithsonian.
  • Ignition Luxury & Performance Magazine in Toronto named The Strong as one of its “Top Ten Family Attractions.” (The Strong was the only United States attraction on the list.)
  • American Profile magazine (Northeast edition) called The Strong one of “10 museums of national significance that provide a glimpse into the American experience.” Others included the National Baseball Hall of Fame and Museum, the National Civil Rights Museum, the National Gallery of Art, the National Museum of the American Indian (a Smithsonian museum), and the  National World War II Museum.
  • The Family Vacation Critic called The Strong one of the country’s 10 best museums for children (even though The Strong is not a children’s museum). Others included children’s museums in Indianapolis, Boston, Brooklyn, Philadelphia, St. Paul, and Houston.
  • The Viator Travel Blog named The Strong one of best museums for children in the world. Others included the Exploratorium in San Francisco, the Computerspielemuseum in Berlin, the Science Center NEMO in Amsterdam, and the Children’s Museum of Brussels.
  • TripAdvisor awarded The Strong a 2017 Certificate of Excellence for consistent top ratings from travelers. The museum’s travelers’ ratings ranked in the top 10 percent of businesses worldwide.

Press Contacts:

Shane Rhinewald
Senior Director of Public Relations
Noelle McElrath-Hart
Public Relations and Marketing Associate