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Geraldine/Flip Wilson


The Shindana toy company began operations in 1968 in the riot-torn streets of South Central Los Angeles. The company, managed by African American businessmen with financial support from Mattel, Inc., Chase Manhattan Bank, Sears, Roebuck & Co., and Equitable Life Assurance, intended to produce dolls and toys that everyone could relate to so that "people of all races can learn to love those who are different from themselves." Shindana employed members of the black community. The company, whose name means "competitor" in Swahili, offered a variety of dolls and games, but its first product was a dark-complexioned baby doll named Baby Nancy. As the firm prospered, it introduced dolls and figures designed to instill racial pride in its customers. Later dolls promoted positive images of black accomplishment in sports and entertainment with figures of Julius Erving, Redd Foxx, Flip Wilson, Jimmie Walker, and Marla Gibbs. Shindana's Wanda doll rivaled Barbie, and its Little Friends line introduced dolls of several races and nationalities. The company ceased operations in 1983.

  • Manufacturer: Shindana Toys, Inc.
  • Material: cardboard | molded plastic | vinyl | paint | synthetic hair | fabric
  • Origin: Hong Kong
  • Object ID: 114.5842
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