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Oversized Bratz Doll - Yasmin

doll

MGA Entertainment, Inc. introduced its line of four Bratz dolls in 2001. Dolls Cloe, Sasha, Yasmin, and Jade, each of a distinctive complexion and each dressed in what MGA promotes as "sassy" clothing, knocked askance the tiera of fashion doll queen Barbie. In a matter of five years, more than 125 million Bratz dolls found their way into the play of 7- to 11-year-olds, girls of an age who had outgrown their Barbie dolls. Although the original dolls are 10 inches tall, MGA has also produced baby versions of the Bratz (Bratz Babyz) and small miniatures call Lil' Bratz. In addition to the dolls, MGA offered many accessories and playsets. Feature-length movies have also popularized the Bratz brand. As popular as the dolls became, they provoked quite a bit of controversy. Initial consumer and parental complaints focussed on the dolls' sexualized looks (the very thing MGA promotes as "sassy"), skimpy and flashy urban clothing, and "pouty" expressions. Barbie manufacturer Mattel sued MGA for $500 million alleging that Bratz creator Carter Bryant was working for Mattel when he developed the idea for Bratz. On July 17, 2008, a federal jury ruled that the Bratz line was created by Carter Bryant while he was working for Mattel. The jury also ruled that MGA and its Chief Executive Officer Isaac Larian were liable for converting Mattel property for their own use and intentionally interfering with the contractual duties owed by Bryant to Mattel. On August 26, the jury found that Mattel would have to be paid US $100 million in damages. By July 2010, the U.S. Ninth Ciruit Court had reversed the lower court's ruling, thus returning ownership of the Bratz line to MGA. Mattel reported that it intended to challenge the 9th Circuit's reversal.

  • Manufacturer: MGA Entertainment
  • Material: vinyl | fabric | plastic
  • Origin: China
  • Object ID: 110.11320
  • Credit Line: Gift of Michael W. and Christina Malerk
Creative Commons License