Eminent Keynotes at Fourth IEEE International Games Innovation Conference at The Strong Sept. 7-9

International Center for the History of Electronic Games News Release
One Manhattan Square Rochester, NY 14607 585-263-2700 museumofplay.org

June 22, 2012

For Immediate Release

Contact: Susan Trien, 585-410-6359, strien@thestrong.org
Scott Bureau, sbbcom@rit.edu 585-475-2481

Xbox Co-creator Blackley and Writers Doctorow and Stross Bookend Eminent Keynote Roster
at Fourth IEEE International Games Innovation Conference
in Rochester, New York, September 7–9, 2012

ROCHESTER, New York—Be inspired and informed by an eminent roster of keynote presenters—from Xbox co-creator Seamus Blackley to award-winning science-fiction authors Cory Doctorow and Charles Stross—at the Fourth IEEE Consumer Electronics Society International Games Innovation Conference (“Designing for Play”) held September 7 to 9, 2012, on the campus of The Strong® in Rochester, New York. Co-hosted by Rochester Institute of Technology’s School of Interactive Games and Media and the International Center for the History of Electronic Games®  at The Strong, the conference extends a tradition that began in London in 2009, went to Hong Kong in 2010, and then to Orange, California in 2011. (Register by July 15 to take advantage of Early Bird registration rates: http://ice-gic.ieee-cesoc.org.)

Attendees will engage in two-and-a-half days jam-packed with thought-provoking keynote addresses, presentations of cutting-edge papers on innovative research and the latest game technologies, networking opportunities with video game researchers and developers from around the globe, and a rare opportunity to tour one of the world’s largest collections of video games at the International Center for the History of Electronic Games (ICHEG) at The Strong.         

Keynote speakers and topics include:  Seamus Blackley, co-creator of the Xbox and president of Innovative Leisure (“From Arcades to Apps”); Ian Bogost, professor at Georgia Tech and founding partner of Persuasive Games (“What Is Fun?”); Cory Doctorow, columnist and coeditor of Boing Boing with Charles Stross, Hugo Award-winning science fiction and fantasy author (“Virtual Worlds and Their Discontents: Who Will Refuse to Enter the Matrix and Why”); Paul Reiche, cofounder and CEO of Toys for Bob (“The Skylanders Story: Successfully Combining Toys and Video Games”); Anthony Salcito, vice president for Microsoft Education, (“GamiMUSTification: Transforming Learning to Drive 21st Century Skills”);  Ian Schreiber, game designer and coauthor of Breaking into the Game Industry: Successful Careers from Those Who Have Done It (“Breaking into the Game Industry”); and Vincent John Vincent, coCEO, president, and cofounder of GestureTek, Inc. (“Engaging Interactivity Using Gesture Control Technologies”).

“We’ve put together a powerful assembly of keynote speakers,” says Stephen Jacobs, associate professor, Interactive Games and Media at Rochester Institute of Technology (RIT). “They cover the leading edge of thinking and practice on human interaction, education, business, game play, and speculative fiction in relation to games. We’ve been able to bring them to Rochester, which is a world-class locale for game history and education, and is growing its own local games industry.”

“This is a unique opportunity to bring together leading game designers, educators, and innovators shaping the future of games and play at an institution devoted to showcasing and preserving the history of video games,” says ICHEG Director Jon-Paul Dyson. “The Strong is pleased to host this conference and to provide attendees a rare behind-the-scenes look at ICHEG’s unparalleled collections of video games, other electronic games, game platforms, and related artifacts.”

Additional Conference Highlights include:

  • Friday night reception at The Strong where attendees will be treated to unlimited videogame play in eGameRevolution®, a major exhibit that invites guests to play their way through the history of video games, and a behind-the-scenes tour of ICHEG. (At 37,000 items and growing, ICHEG holds one of the largest and most comprehensive collections of games and hardware in the world)
  • Saturday dinner and tour of RIT’s Center for Student Innovation and School for Interactive     Games and Media
  • Sunday Niagara Falls, New York, excursion and tour (an additional $89 fee)     

IEEE Registration fees:

  • IEEE members: $500 ($450 before July 15).
  • On site: $600 Nonmembers: $550 ($500 before July 15)
  • On site: $650 College students: $50 (in advance). On site: $100

The conference is made possible in part by Second Avenue Learning and the IEEE Rochester Section. Additional sponsorship opportunities are still available. To register for the International Games Innovation Conference, visit: http://ice-gic.ieee-cesoc.org. Questions about the conference or sponsorships? Contact Stephen Jacobs, sj@email.rit.edu, 585-475-7803.


About ICHEG:  Situated at The Strong, the International Center for the History of Electronic Games collects, studies, and interprets video games and other electronic games and related materials and the ways in which electronic games are changing how people play, learn, and connect with each other. At 37,000 items and growing, ICHEG holds the largest and most comprehensive public collection of its kind in the United States and one of the largest in the world. ICHEG’s collection includes video games, systems, and related materials that illustrate how the games have been conceived, developed, sold, and used. These materials include packaging, advertising, publications, electronic game inspired consumer products, literary and popular inspirations of electronic game imagery, personal and business papers, and other associated artifacts and documents that represent or illustrate the impact of electronic games on people’s lives. Learn more about ICHEG at www.icheg.org.

About RIT School of Interactive Game and Media: Rochester Institute of Technology is a pioneer in the field of video game design and development education and is ranked by the Princeton Review as among the top10 graduate and undergraduate schools for video game design programs. RIT was one of the first universities to offer a course in game design and development. Its Bachelor of Science in game design and development provides a broad-based undergraduate education in computing while exposing students to the breadth of game development processes. Students are required to complete coursework in the liberal arts, social sciences and the laboratory sciences. Students who pursue RIT’s master’s degree in game design and development take a series of core courses in such areas as emerging technologies, electronic entertainment and history of games. Majors are offered in game engine development and artificial intelligence for games. The degree culminates with a capstone project in which students create their own games.