Berenstain Bears’ 50th Birthday Celebration at the National Museum of Play

National Museum of Play News Release
One Manhattan Square Rochester, NY 14607 585-263-2700

December 21, 2011

For Immediate Release

Contact: Shane Rhinewald, 585-410-6365,
Susan Trien, 585-410-6359,

Berenstain Bears’ 50th Birthday Celebration
at the National Museum of Play®
Saturday, January 14

Join the party!

Meet the entire Berenstain Bears family—Mama, Papa, Sister, and Brother—and help them celebrate their 50th Birthday at The Strong’s National Museum of Play on Saturday, January 14 from 11 a.m. to 3 p.m. At 11:30 a.m., enjoy a special reading of the Big Honey Hunt, the first Berenstain Bears book published in 1962. Sign a birthday card, make a party hat, and play party games including family trivia, a scavenger hunt, and Simon Says. 

The day of activities kicks off a year-long celebration of the Berenstain Bears in conjunction with the Berenstain Bears: Down a Sunny Dirt Road exhibit. The bears will make appearances individually over eight weekends throughout the year.

Enter a monthly drawing for a chance to win a prize package featuring Berenstain Bears books and other unique items from the museum shops (ongoing through December 2012).

Don’t forget to visit Berenstain Bears: Down a Sunny Dirt Road, an original exhibit straight from the pages of the beloved books. Step into the playful world of the Berenstain Bears including Main Street, Bear Country School, Farmer Ben’s Farm, and Brother and Sister Bear’s Club Houses.  Produced by the National Museum of Play in partnership with the Berenstain Family.       

All Berenstain Bears 50th Birthday Celebration activities are included with general museum admission fees.



Museum Hours:

Monday–Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to 8 p.m.; Sunday, noon to
5 p.m.

 Admission Fees: General admission (does not include admission to Dancing Wings Butterfly Garden®): Adults $13, Seniors $12, Children (2–15) $11, Children younger than two free, Museum members free.

 Admission to Dancing Wings Butterfly Garden: General admission fee plus $2 for members; $4 for nonmembers; children under 2 free. Entry is by timed ticket only.

Parking: Free parking is available at the museum for all guests on a first-come, first-served basis. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations.