The Strong owns and cares for the world’s most comprehensive collection of toys, dolls, board games, video games, other electronic games, books, documents, and other historical materials related to play. This unprecedented assemblage offers a unique interpretive and educational window into the critical role of play in human physical, social, and intellectual development and the ways in which play reflects cultural history.
Recent acquisitions to The Strong’s collections include the Nutting Associates Collection, 1967–1973, an assortment of unique photographs, a company scrapbook, and company records related to the manufacturer of Computer Space, the first commercial arcade video game; the Carol Shaw Collection, 1978–2002, an array of video game packaging, printed source codes, design documents, sketches, flyers, and game commercials that illuminate Shaw’s career at Atari, Inc. and Activision and her contributions to the video game industry as the first widely recognized female game designer and programmer; and the Scott Adams Adventure International Collection, 1970–2015, an assemblage of rare games, printed source code, marketing materials, magazines, and photographs that trace Adams and his company's pioneering efforts in the early computer game industry.
The Strong holds more than 480,000 historical objects related to play. These provide the foundation for The Strong’s mission to explore play and the ways in which it encourages learning, creativity, and discovery and illuminates cultural history. The museum’s holdings are organized according to the following major categories, but some individual groupings of collections relate to more than one category and appear here according to their greatest content association.