The Strong collects and preserves a broad range of play-related materials through its Brian Sutton-Smith Library and Archives of Play. These include marketing, advertising, and other promotional and informational materials about toys and games; design documents; business records; works of art; and other materials that provide unique windows into the many facets of play, its role in learning and human development, and the ways in which it illuminates cultural history. Search The Strong's archives catalog.
Key holdings include the following:
America at Play: Play Stories Video Archive
Nearly 1,000 first-person accounts illuminate the evolution of play in America over the last 80 years. In these short videos, children and adults share personal stories of their play alone and with friends and family members; with favorite toys, dolls, games, and other playthings; and with found objects, indoors and out. The bulk of the collection was captured at video kiosks on-site at The Strong museum, where the contents helped inform The Strong’s America at Play, a series of four individual exhibits that tell the story of how play has changed—and how play has remained the same—in America over time. Play story collecting for the America at Play: Play Stories Video Archive is ongoing.
Stan and Jan Berenstain Archive of Cartoon Art, 1949–2006
The Berenstain Archive provides a unique glimpse of mid-to-late-20th-century family life in America as seen through the pop culture lens of syndicated comic strips, monthly comic series, and humorous books. Stanley (1923–2005) and Janice (1923–2012) Berenstain met in 1941 and produced a prodigious quantity of cartoon art over their long careers. The archive begins with the Berenstains’ earliest work in the late 1940s and continues through their mid-1950s syndicated comic strip Sister and their It’s All in the Family cartoon series, which ran in several magazines between 1956 and 1988. Included are rough draft copies through finished drawings, some with color overlays returned by publishers. In addition, there are individual cartoons, store advertisements, other promotional materials, and rough and finished drawings for nearly all of the couple’s approximately 30 pre-Bear book projects. The archive also includes early examples of Berenstain Bears drawings and animation cells from 1980s-era Berenstain Bears television specials.
Dan Blum's Sid Sackson Collection, 1980–1997
This collection of materials previously belonged to noted game pioneer Sid Sackson and was later acquired by Dan Blum at auction. Within Dan Blum’s Sid Sackson Collection are puzzle solutions, correspondence, game descriptions, photographs, and notes. Other materials include address book pages belonging to Sackson’s European agent, William Riva, and audio-visual materials.
Coleman Family Papers, 1909–1990s
Members of one of the best-known families in the world of doll collecting, collectors and historians Dorothy, Evelyn (Jane), and Elizabeth (Ann) Coleman researched and authored three of the most comprehensive published resources on dolls. The collection contains draft manuscripts, reference materials, notes, photographs, doll and doll clothes patterns, data sheets, and other materials created or used by Dorothy, Jane, and Ann Coleman in preparation of their well-known books Dolls: Makers and Marks (1963), Age of Dolls (1965), Collector’s Encyclopedia of Dolls, Volume 1 (1968), and Collector’s Encyclopedia of Dolls, Volume 2 (1986). The assemblage also includes complete copies of draft manuscripts with annotations for their compendiums. The Colemans’s reference files for doll clothes, dollhouses, mechanical toys, and other toys are also contained in this collection.
Ron Dubren Papers, 1975–2008
Though best known for co-creating the sensational Tickle Me Elmo doll, Ron Dubren worked as an independent toy and game designer for three decades. Dubren first found success as a creator of word puzzles, later working on board games, computer games, and electronic toys. The materials in this archival collection document the game design process from product inception through successful market placement. The Ron Dubren Papers are a compilation of correspondence, game designs, notes, drawings, product descriptions, and paper prototypes created by Ron Dubren throughout his career. Also included in this collection are reference materials, VHS cassettes, and a recorded oral history.
View the Ron Dubren Papers finding aid.
Dungeons & Dragons Collection, 1971–2013
In addition to nearly 500 different artifacts related to pen-and-paper and electronic versions of Dungeons & Dragons, The Strong owns dozens of rare early documents related to the formative years of its publisher, TSR, Inc. Founded by Gary Gygax, Dave Arneson, Don Kaye, and Brian Blume, TSR—originally Tactical Studies Rules and later TSR Hobbies—revolutionized the world of gaming with its products. Materials in The Strong’s Dungeons & Dragons Collection help document the evolution of the company and its products. Included are numerous issues of magazines, such as The Dragon, Strategic Review, and White Dwarf, intended for serious role-playing gamers during the 1970s and 1980s, as well as trade catalogs, works of fiction, and other publications. Archival holdings include significant documents, such as TSR in-house newsletters and GENCON conference information packets which belonged to Gary Gygax, as well as correspondence and other materials related to Dungeons & Dragons from former TSR employees, important game designers, and influential gamers.
Fields of Play Film Series Collection, 1981–1982 and 2010–2012
This collection includes five historic documentary films produced for the BBC in 1981–1982 by acclaimed British filmmaker Mike Dibb. For more than 40 years, Dibb explored international cultural themes ranging from art, music, and dance to theater, movies, and sports. Along the way he explored the work and contributions of such leading, and wide-ranging, figures as Picasso, John Ruskin, Octavio Paz, Miles Davis, John Ford, Buster Keaton, and Studs Terkel. Dibb’s Fields of Play series leads off with extensive footage of Brian Sutton-Smith discussing his scholarly work on play. Other films in the series include Mihaly Csikszentmihalyi and other scholars. Shot in both the U.S. and Britain, the films examine play in conjunction with learning, creativity, work, leisure, and other topics from sports to gambling and war games. Individual titles include Plays of Meaning, Playing the Odds, Work and Play, Playing Ball, and Playing for Real.
Gruelle Family Collection, 1888–2008
This collection documents the development of the Raggedy Ann and Raggedy Andy dolls by their creator, popular early-20th-century children’s illustrator Johnny Gruelle (1880–1938). The bulk of the collection dates from the first half of the 1900s and consists of manuscripts, graphic materials, publications, correspondence, photographs, and miscellaneous items related to the Gruelle family. Personal items of Gruelle family members Johnny Gruelle, Myrtle Gruelle, Worth Gruelle, Suzanne Gruelle, Justin Gruelle, and Joni Gruelle Wannamaker are also included.
See also the Raggedy Ann and Andy Collection, featuring more 1,400 items that have employed Raggedy Ann and Andy images for almost a century.
View the Gruelle Family Collection finding aid.
Flora Gill Jacobs Collection, 1873–2000s
Flora Gill Jacobs (1918–2006) was an international authority on dollhouses and miniatures; she spent nearly 60 years acquiring, researching, renovating, and furnishing miniature dwellings. Jacobs, a serious collector, operated the Washington Dolls’ House and Toy Museum in Georgetown from 1975 through 2004. Her museum (along with her publications) has been credited with increasing interest in dollhouse collecting in the United States in the second part of the 20th century. The collection includes two linear feet of personal papers related to dollhouses and the Washington Dolls’ House and Toy Museum as well as approximately 300 international reference books, dollhouse and toy manufacturer trade catalogs, 19th-century periodicals, children’s books, and scrapbooks. The materials—on the topics of dollhouses, play, dolls, toys, crafting miniatures, and more—span from the mid-19th century through the 2000s. Some of these items are in French, German, Italian, and Japanese.
View the Flora Gill Jacobs Papers finding aid.
LeRoy Howard Papers, 1892–1952
LeRoy (“Roy”) Howard (about 1894–1963) was an American board game designer and executive at Parker Brothers, Inc. Howard served as games editor and development manager for the Massachusetts-based game company from the 1930s through the 1950s. He notably guided the company through the acquisition of Charles Darrow’s game Monopoly. Howard later assisted in developing successful Parker Brothers games Clue, Risk, and Senet. The LeRoy Howard Papers include game development information, business correspondence, patent papers, photographs, and published game instructions.
View the LeRoy Howard Papers finding aid.
Greg Hyman Papers, 1957–2010
American toy inventor Greg Hyman has designed more than 120 licensed products during his four decades in the toy industry . In 1974, Hyman partnered with Larry Greenberg to develop electronic toys such as Alphie the Robot and Major Morgan the Electronic Organ. Over the span of two decades, Hyman and Greenberg produced 40 toys together. Hyman later collaborated with fellow designer Ron Dubren on the legendary Tickle Me Elmo doll, released in 1996. The Greg Hyman Papers comprise toy prototype demonstrations, toy design notes, early product descriptions and schematics, catalog pages and sell sheets, patent information, photographs, and audio-visual materials.
View the Greg Hyman Papers finding aid.
Philip E. Orbanes Papers, 1905–2012
Philip E. Orbanes spent more than a decade leading research and development teams at Parker Brothers and is widely recognized as the foremost authority on Monopoly and Parker Brothers. The collection contains personal and business records that chronicle Orbanes’s 30-year career at Parker Brothers, Ideal, and his own company, Gamescience. Also included are materials related to his numerous connections in the game industry, such as Sid Sackson, plus rare documents from George Parker and his two brothers.
Victor G. Reiling Papers, 1982–2005
Toy and game designer Victor Reiling is credited with more than 12 million unit sales during his four decades in the industry. He has worked for Fisher-Price, Milton Bradley, and most recently, his own firm, Victor G. Reiling Associates. Reiling created assorted preschool-aged play sets, the Power Masters line of action figures, and the game Hot Potato. The Victor G. Reiling Papers are a compilation of toy and game descriptions, prototype photographs, sketches, production information, correspondence, and other notes on products created by Reiling. Related prototypes are housed within the museum’s collections.
View the Victor G. Reiling Papers finding aid.
Sid Sackson Collection, 1867–2000
The bulk of this collection covers the period 1960–1995 and represents essentially the complete professional archive of game designer, collector, consultant, and author Sid Sackson (1920–2002), who created more than 500 games. Most notable among the 50 or so he brought to market are Acquire, Can't Stop, Sleuth, Focus, Bazaar, Metropolis, Monad, Take Five, and Venture. Sackson meticulously documented his game design processes, and the collection includes his diaries plus game descriptions and rules, writings, newspaper and magazine clippings, correspondence, some photographs, and miscellaneous books, periodicals, and trade catalogs.
View the Sid Sackson Collection finding aid. See also the museum’s Sid Sackson Prototypes Collection, more than 300 three-dimensional game prototypes made by Sackson and "Sid Sackson: Game Player and Designer."
Margaret Woodbury Strong Papers, 1897–1969
The Margaret Woodbury Strong papers are from the original estate of Margaret Woodbury Strong, spanning her lifetime from 1897–1969. These materials include family papers, diaries, scrapbooks, correspondence, news clippings, guest books, photographs, bookplates, slides, 16mm films, financial papers, collections reference materials, and more. Strong, who had been a collector her entire life, amassed a vast collection of dolls, dollhouses, toys, and other playthings, with which she hoped to establish a museum. In 1968, she obtained a provisional charter from the New York State Board of Regents for the “Margaret Woodbury Strong Museum of Fascination.” After her death in 1969, her collections and financial resources formed the basis for what is now The Strong museum.
See also Margaret Woodbury Strong biography, New York Heritage Digital Collections, and "Margaret Woodbury Strong: Collector and Philanthropist."
Garth Parker Premium Toy Design Papers, 1978–2012
Garth Parker is an American product designer who has more than 30 years of experience in the toy and custom manufacturing industries. Parker worked for Premier Promotions and Alcone Marketing Group before establishing his own firm in 2012. During his career he created thousands of toys and other premiums for companies worldwide. This work included developing both original and licensed premium design concepts for clients such as Burger King, Yum Brands, Disney, and DecoPac. The Garth Parker Premium Toy Design Papers hold character product sketches, designs, portfolios, presentations, product notebooks, and reference materials. Parker’s designs portray merchandise created for fast-food restaurants, cereal brands, amusement parks, and cake decorations. Related toy premiums can be found within the museum’s collections.
Toyland Digital Video Archive, 2010
This archive contains approximately 65 hours of filed interviews with notable American toy and game inventors and developers. Conducted by filmmakers Tim Walsh and Ken Sons during research for their hour-long 2010 documentary film Toyland, the footage includes conversations with, among others, Betty James (Slinky), Eddie Goldfarb (Yakity-Yak chattering teeth and Kerplunk), Burt Meyer (Lite Brite and Mouse Trap), John Spinello (Operation), Milt Levine (Ant Farm), Kay Zufall (Play-Doh), and Reyn Guyer (Twister and Nerf). Also included are interviews with students at Otis College of Art and Design and with seasoned toy veterans from Big Monster Toys, Hasbro, and Mattel. The copyrighted interviews are available for historical content research on site but are not available for commercial use.
Tim Walsh Papers, 1996–2011
Tim Walsh, an American game inventor and author, developed the games TriBond and Blurt! His game designs have sold more than four million copies worldwide, written two books on the history of classic toys and games, and acted as creative consultant and editor on documentarian Ken Sons’ award-winning film Toyland. The Tim Walsh Papers include biographical information, historical material on the game TriBond, transcripts of interviews used in Walsh’s research for his book Timeless Toys: Classic Toys and the Playmakers Who Created Them, and more.
View the Tim Walsh Papers finding aid.
Women in Toys Collections
In 2016, Women in Toys, Licensing & Entertainment (WIT)—a leading global professional women’s organization dedicated to providing its members with a collaborative, supportive environment and a networking foundation to help them create solid business alliances—launched The WIT Collection at The Strong. This archive of objects, papers, and other materials helps document, preserve, and make accessible the many ground-breaking contributions women inventors, designers, manufacturers, marketers, and newsmakers have made to the toy industry. The growing collection includes such items as sketches and drawings, notebooks, correspondence, research notes, prototypes, production samples, and digital assets from WIT Emeritus Members that will help advance general understanding and research on the toy development process in creating the best play experiences for children of all ages.