Sometimes powerful symbols sustain the longest lasting toys. Lincoln Logs, a favorite for nearly a century, is the best example.
We long admired the pioneers for their hard work and ingenuity as they turned the trees of the new world’s forest into simple and sturdy log cabins. The inventor of Lincoln Logs, John Lloyd Wright (son [...]

Start with a top. It’s simple, cheap, fun, unbreakable, and memorable; its principles, too, serve as the basis for several other toys. Assembled from a sharpened peg with a wheel attached, you spin the top between a thumb and forefinger and then let it go. The spin creates angular momentum that increases the mass of [...]

This is a good question to which people give several answers. The first is historical: “Football evolved from rugby, so footballs are shaped much like rugby balls, though they are a bit pointier.” This answer is exasperating because it invites another question: “So exactly why are rugby balls shaped that way?” Still thinking historically, clever [...]

Not every Hall of Fame toy comes from a store. Take the cardboard box, for instance. No company advertises it. Parents don’t line up for it during the holiday shopping season. No one sings its jingle. It costs nothing. Yet the cardboard box offers the imagination a feast. With crayons and tempera paint, you can [...]