Atari Packaging Design Collection Documents the Art of Selling Video Games

Atari Packaging Design Collection Documents the Art of Selling Video Games

The Strong has acquired a collection of more than 2,000 drawings, photographs, mock-ups, proofs, and other materials related to the design and production of Atari home and handheld game packaging and user manuals from 1976–1984. The Cort and Barbara Allen Atari Packaging Design Collection, 1976–1984, documents how the company’s artists, designers, and writers developed and…

The Williams Pinball Playfield Design Collection

The Williams Pinball Playfield Design Collection

Pioneering Chicago-based gaming company Williams Electronics Games, Inc. donated the Williams Pinball Playfield Design Collection, 1946–1995 to The Strong. The collection consists of more than 200 original drawings of playfields (the pinball machines’ surface where the ball rolls) layouts (with a nearly complete set of sketches from 1947 to 1971), hundreds of mechanical drawings of…

I Want YOU (to Test Your Grip): Uncle Sam as Arcade Icon

I Want YOU (to Test Your Grip): Uncle Sam as Arcade Icon

Stern Pinball’s recent announcement of a new line of KISS pinball machines “honoring one of the most influential and iconic rock bands of all time,” reminded me how frequently today’s coin-operated amusement games center on licensed brands, revered characters, and cultural icons.  Other recent examples include Stern’s The Avengers (2012) and Mustang (2014) and Raw…

Morality at Play in Telltale Games’ The Walking Dead

Morality at Play in Telltale Games' The Walking Dead

As a kid, I loved playing hide-and-seek. My favorite variation was a team-based game in which a dozen of us hid and chased each other through the streets and backyards of my densely packed neighborhood. Because we all knew the best places to hide, no one could stay in same spot for more than a…

Video Game Focus Groups as History

Video Game Focus Groups as History

ICHEG collects a vast variety of archival materials such as artwork, design documents, and interoffice communication that provide researchers with essential details about how game companies and designers conceived, thought about, created, and sold their games.

The Lasting Appeal of Chase Games

The Lasting Appeal of Chase Games

Frequently my two-year-old daughter Sidney greets me with two words: “chase, Daddy.” It’s a request that usually leads to lots of laughter and me circling around tables and chairs as I chase her throughout our house. In psychologist Peter Gray’s book Free to Learn, he notes that young mammals of nearly all species play chase…

Inside the Atari Coin-Op Divisions Collection: What’s in an Ad?

Inside the Atari Coin-Op Divisions Collection: What’s in an Ad?

Recently The Strong acquired a colossal collection of materials related to Atari’s coin-operated video game and pinball divisions.

Pinball Lives at The Strong

Pinball Lives at The Strong

Over the past two years, the International Center for the History of Electronic Games (ICHEG) has been working to preserve pinball’s past by expanding its collection to more than 50 historic pinball machines—adding early “pin games” (flipperless predecessors to pinball machines) and electromechanical and “solid state” (electronic) pinball machines to the museum’s unparalleled collection of…

ICHEG Preserves Atari Coin-Op Divisions Collection

ICHEG Preserves Atari Coin-Op Divisions Collection

ICHEG has acquired a massive collection of materials chronicling the history of Atari’s pioneering video arcade and pinball machine divisions from 1972 to 1999. The collection represents the largest and most comprehensive assemblage of archival records and other documentary items related to Atari’s coin-operated games anywhere in the world.

Honoring Gaming Innovator Eugene Jarvis

Honoring Gaming Innovator Eugene Jarvis

Recently I had the pleasure of attending the 17th Annual D.I.C.E Awards at the Hard Rock Hotel and Casino in Las Vegas. Each year, the Academy of Interactive Arts & Sciences celebrates the best interactive games and with its Pioneer Award honors a person whose “career-spanning work has helped shape and define the interactive entertainment…