Would Girls Like It? Why Atari's Market Testing Failed to Produce a Female Audience
Video games have a common—and increasingly outdated—image of appealing primarily to males. This misperception is perhaps due to the tendency of the media to focus on the “triple A” market—high-budget games, produced by established game corporations, that highlight violence and sex to appeal to a straight, male audience. At least one company, however, was aware of the potential for a female market for video games in the 1980s.
Today, fantasy role-playing video games—in which players assume the role of heroes wielding swords, casting spells, riding dragons, and battling monsters—are among the most popular and influential of games.
For many decades, women have played key roles in the design, production, manufacture, marketing, and writing of video games, and yet their history in the gaming industry is too little preserved and too often underappreciated.
The Strong launched the International Center for the History of Electronic Games (ICHEG) in 2009 because we believed video games were too popular, too creative, and too influential for their history to be lost.
It is impossible to tell the story of educational computing without acknowledging the tremendous importance of Minnesota Educational Computing Corporation (MECC), the first organization to provide widespread access to games and other computer software for educational purposes.
Museums have long memorialized genius. While art museums preserve great paintings and sculptures, history museums collect and preserve a wide-ranging record of the ways individuals, groups, and companies have shaped our society.
Anyone interested in the evolution of video games can learn a great deal by simply examining the history of the six newest inductees into The Strong’s World Video Game Hall of Fame: The Oregon Trail, Space Invaders, The Legend of Zelda, Sonic the Hedgehog, The Sims, and Grand Theft Auto III.
