Although I sometimes roll my eyes at the new commemorative “holidays” that get added to the calendar, I’m actually delighted to see that November 4, 2017 has been declared the first annual National Easy-Bake Oven Day. I can’t promise that I’ll be sending greeting cards to my friends and family to honor the occasion, but it’s good to know that one of the classic toys in the National Toy Hall of Fame is drawing renewed attention—naturally by way of Twitter, Facebook, and Instagram.
I was a visiting Research Fellow at The Strong museum in July 2017. While at the museum, I researched the history of the toy industry, focusing on the ways in which the main trade journal, Playthings, represented the struggles of different companies to capitalize on the different opportunities the market offered to them. In doing so, I traced the links between intellectual property law and the making of the U.S. toy industry in the early 20th century.
Since last summer, you may have noticed small groups of millennials walking briskly toward landmarks surrounded by people staring intently at their smartphone screens. Every now and then, cries of delight or disdain erupt from the gatherers. “Oh good, a Snorlax!” someone murmurs appreciatively. “Just another Rattata!” another person groans.
It seems that now, perhaps more than ever, people everywhere are constantly on the go. Traveling to work or school, the gym, or the grocery store—the list goes on and on. We eat on the run, drink coffee on the run, and even get our information on the run thanks to smartphones that make emails, news, and calls available wherever we are. Today, many folks would tell you that life on the go is hectic but necessary. For a moment, let’s set the necessary aside and look at the more playful side of “things that go!” as children so frequently phrase it.
I remember my first yo-yo: a blue Duncan Imperial. I was 7 years old and had saved up enough of my allowance to buy it. The drive to the store felt like an eternity. When I finally opened the package, the bright, shiny yo-yo smelled of plastic and felt as smooth as ice—it was perfect. Back at home, I spent hours in the driveway playing with my new toy.