Electronic Games

Gotta Catch ‘Em All!

Since last summer, you may have noticed small groups of millennials walking briskly toward landmarks surrounded by people staring intently at their smartphone screens. Every now and then, cries of delight or disdain erupt from the gatherers. “Oh good, a Snorlax!” someone murmurs appreciatively. “Just another Rattata!” another person groans.

Chris Kohler Fanzine Collection Documents Video Game Culture

In addition to collecting video and other electronic games and materials that document how these games are made and sold, the staff at The Strong's International Center for the History of Electronic Games (ICHEG) is also interested in preserving evidence of player culture.

Would Girls Like It? Why Atari's Market Testing Failed to Produce a Female Audience

Video games have a common—and increasingly outdated—image of appealing primarily to males. This misperception is perhaps due to the tendency of the media to focus on the “triple A” market—high-budget games, produced by established game corporations, that highlight violence and sex to appeal to a straight, male audience. At least one company, however, was aware of the potential for a female market for video games in the 1980s.

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