Neighborhood of Play and Museum Expansion

The Strong—along with partners Konar Properties and Indus Hospitality Group—plan to create the Neighborhood of Play, a world-class destination for all ages, and an inclusive, connected, fun, walkable, green place to live, work, and play. The transformative project will make use of new development parcels created when the City of Rochester filled in parts of the former Inner Loop highway system.

The neighborhood will include:

  • A new, state-of-the art, 100,000-square-foot museum wing that will house new exhibits including The Strong’s World Video Game Hall of Fame;
  • A playfully themed parking garage with ample covered spaces for visitors;
  • A national, family-friendly hotel and restaurant operated by Indus Hospitality Group;
  • And market-rent housing and a mix of retail businesses operated by Konar Properties.

The Strong's expansion will be a cornerstone of this project and allow the museum to showcase even more of its nearly 65,000 artifacts related to electronic games—the largest such collection in the world—and provide a first-person, immersive experience that includes physical and augmented reality programming, allowing guests to feel as if they are inside some of the best-loved games of all time. The expansion will also allow the museum to provide new, family-friendly activities and exhibits in the existing museum space.

“The Strong’s planned expansion comes at the perfect time for Rochester and will be a major contributor to the renaissance of this region,” says Steve Dubnik, president and CEO of The Strong. “The expanded home for the World Video Game Hall of Fame will allow the museum to provide a leading-edge video game experience like no other and be a draw for people from around the globe.”

Based on extensive market research, the museum is expected to draw an additional 400,000 people to downtown Rochester from geographies outside the region, eventually bringing the museum’s annual attendance close to one million. The project is estimated to have an annual economic impact of $130 million on the city of Rochester.

The Strong’s expansion is only possible with the support of individual donors, corporations, foundations, and government funders. The Strong is a 501(c)3 not-for-profit.

To learn more visit the website for the Neighborhood of Play:

For media inquiries, contact Shane Rhinewald, 585-410-6365,

To support the project, contact Lisa Feinstein, 585-410-6370,